Categories

Award for a Chief Marketing Officer who drove measurable brand and business outcomes through digital channels across the CIS. CMO of the Year is one of the most competitive individual categories, recognising strategic vision applied at scale — not budgets spent, but outcomes delivered. Judges look for evidence of customer acquisition efficiency, brand equity improvement and cross-channel integration.

Award for an agency demonstrating excellence across the full spectrum of digital services — from strategy and creative through to performance marketing, data analytics and technology implementation. Full-cycle capability is the mark of a mature digital practice, and judges look for evidence of client retention, campaign ROI and integrated thinking across channels. Agencies competing in this category should demonstrate breadth without sacrificing depth.

Award for user experience and interface design that demonstrably improved user outcomes — not just visual polish. Entries are evaluated on research-driven design decisions, accessibility, usability metrics and measurable impact on business KPIs. Judges expect evidence: session recordings, usability test results, before/after conversion data, and support ticket reduction. Beautiful is not enough; it must also work.

Award for a content strategy that delivered sustained audience growth, genuine engagement and measurable business impact. Winning entries demonstrate editorial excellence, distribution intelligence and content that earns audience trust in competitive CIS markets. Judges look for SEO performance, content ROI, audience growth trajectory and editorial process maturity.

Award for a mobile application that combines technical excellence with genuine user value. Judged on App Store and Google Play performance benchmarks, user retention and ratings, feature innovation and engagement depth. Entries must demonstrate measurable metrics: DAU/MAU ratios, retention curves, crash-free session rates and user review sentiment trends. Technical ambition is welcome, but it must serve a real user need in CIS markets.

Award for a performance marketing specialist or team whose campaigns delivered outstanding ROAS, CPA or efficiency metrics at meaningful scale. Entries should demonstrate data-driven optimisation, audience targeting sophistication and media budget accountability. Judges expect campaign documentation, attribution methodology and proof of scale — not just impressive-looking numbers.

Award for a digital advertising campaign that combined creative excellence with measurable business results across CIS markets. Judged on creative quality, media efficiency, brand-building effectiveness and strategic integration across channels. Winning entries show the full loop: from insight through creative development, media deployment, measurement framework and business outcome — not just a pretty video.

Award for a social media marketing project that built genuine community, drove measurable engagement and delivered business outcomes. Winning entries demonstrate content excellence, community management sophistication and platform-native strategy adapted to CIS audience behaviour. Judges look for follower growth alongside engagement quality — not inflated vanity metrics from purchased followers.

Award for a strategy that delivered sustainable growth in online sales and e-commerce unit economics. Judged on GMV and revenue growth, CAC reduction or LTV improvement, customer retention metrics and funnel efficiency. Winning entries demonstrate analytical rigour in diagnosing what drives growth — not just the headline growth number.

Award for a creator-led campaign that demonstrated transparent and measurable business outcomes. Judged on creator relevance and selection quality, creative production value, conversion attribution and return on creator investment. In CIS markets, where creator culture varies dramatically from Russia to Kazakhstan, the ability to work authentically across these audiences is itself a differentiator.

Award for a structured marketing automation rollout that improved communication efficiency and profitability. Judged on segmentation quality, personalisation depth, conversion uplift and reduction of manual operations. Entries should include measurable before/after metrics — improvements in open rates, conversion rates, customer lifetime value and operational efficiency.

Award for a cohesive digital brand experience across web, app and customer journey communications. Judged on unified visual language, UX consistency, emotional resonance and brand business impact. In markets where brand trust is earned through digital consistency — particularly in Kazakhstan and Uzbekistan — this category recognises the brands doing it right.